About Us

CRAFTŌ – Reviving the Coveted Art

At CRAFTŌ, we’re more than a brand — we are a purpose-driven social venture on a mission to revive the centuries-old craft of Soft Stone Jali work and uplift the lives of the artisans who have kept it alive through generations.

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✨ Why We Exist

Hidden in the narrow bylanes of Banaras, Soft Stone Jali is one of India’s most intricate and delicate crafts — a heritage that deserves global admiration. Yet the artisans behind it face:

           Poor working conditions

          Unfair and inconsistent pricing

          Limited access to direct markets

          Scattered, uncoordinated production processes

CRAFTŌ was born to change that.

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🛠️ What We Do

We work hand-in-hand with traditional stone artisans to:

       🧱 Improve their working conditions with better tools, safe workspaces, and dignity

       💰 Ensure they receive fair prices for every piece they create

       ⚙️ Reduce scatteredness and increase efficiency in the craft clusters

       🌍 Provide global access to their handmade work via our curated ecommerce platform

From elephants to owls, from turtles to peacocks — each piece tells a story of craftsmanship, culture, and care.

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🤝 Why It Matters

When you choose CRAFTŌ, you're not just buying a product — you're becoming part of a movement to:

          Preserve a fading art form

          Empower artisan communities

          Support ethical and mindful commerce

Together, we are reviving the coveted art — and restoring pride, purpose, and prosperity to the artists behind it.

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CRAFTŌ – Reviving The Coveted Art
Rooted in tradition. Driven by impact. Inspired by soul.